Apple's AI naming tug-of-war: CoreAI vs. Core AI, engineered vs. marketed
rxwei · x · 2026-11-05
Swift core developer Doug Gregor jokes about Apple's internal naming tug-of-war — "CoreAI → Core AI", "FoundationModels → Foundation Models" — calling it ex-engineering channeling ex-product-marketing. A light industry anecdote about how Apple styles its AI brand names.
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