Enrich Labs launches ACO after 4 AI shopping agents all failed to buy dog food
prasenx · x · 2026-11-05
Enrich Labs launched Agent Conversion Optimization (ACO), tracking which products agents like Muse, Instinct, Dots and Grok Bot recommend — agents already processing $10B+ in annual GMV. A demo shows all 4 agents failing to check out on purina.com, blocked by "shipping calculated after sign-in." ACO monitors daily recommendation share vs competitors, audits the agent purchase path, and deploys fixes via its "Helena" service, distinguishing itself from AEO/GEO by measuring whether agents pick — and can actually buy from — you. Limited to 100 initial customers.
Related event: AI Shopping Agents Failed a Dog Food Test, Sparking the ACO Race(2 posts)→
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