AI Shopping Agents Failed a Dog Food Test, Sparking the ACO Race

Enrich Labs found that four AI shopping agents including Muse, Instinct, Dots and Grok Bot all failed to buy dog food, and launched Agent Conversion Optimization (ACO), a tool to help brands get recommended by AI shopping agents, now in beta with only 100 brands.

2026-11-05 ~ 2026-11-05 · 2 related posts