Many 'creative' jobs are really 'communication' jobs, argues viral take

floguo · x · 2026-11-04

A widely shared take argues that many so-called "creative" jobs are actually "communication" jobs: practitioners have to do a therapist-like act of embodying the troubles and needs of someone else, rather than purely producing creative output.

This framing is relevant to debates about AI's impact on work — if the core of a job is understanding and translating human needs, its susceptibility to automation differs from that of purely technical skills.

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