View-source trick exposes competitors' entire Google Ads funnel via public GTM scripts
teodorio · x · 2026-11-04
A growth recon trick: your competitor's Google tracking setup is public by design.
- Open their homepage, view source, and search "GTM-" to grab their Google Tag Manager ID
- Load googletagmanager.com/gtm.js?id=<ID> in your browser to download the full tracking script
- Search "AW-" to see every Google Ads conversion they track—6 of them means they're optimizing for 6 different things
- Search "event" to read conversion names their own marketers typed: "demobooked," "trialstarted," "sqlqualified"—essentially their whole funnel
The poster adds that nobody worth their salt uses Google Analytics anymore.
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