Yam (YC F26) builds AI romance sim games for women; beta users average 3 hrs/day

ycombinator · x · 2026-11-04

Yam, a YC F26 startup, offers AI-powered romance simulation games built by women for women. Players step into a dating villa as the new bombshell, star in their own K-drama, or describe a world and character for AI to bring to life.

The company says beta players have logged 1 million collective hours, with core users averaging 3 hours of play per day. It spans 79 fandoms (Jujutsu Kaisen, Love Island, Bridgerton, originals and more) and is running a Halloween Creator Challenge with a top prize of 20,000 Yam+, a promo video, and homepage featuring.

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