Google replaces brand-search Knowledge Panels with AI Overviews in the right column
lilyraynyc · x · 2026-11-03
SEO observers report Google is changing how brand searches display: AI Overviews are now appearing in the right column where the Knowledge Panel used to be. Veteran SEO Lily Ray says she prefers this over branded AIOs as the top result, which often linked to competitors or third parties. The shift directly affects how brands appear in search results and where traffic goes.
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