Sizable companies are cutting in-house SEO roles and outsourcing to agencies
gaganghotra_ · x · 2026-11-02
Gagan Ghotra reports that a lot of sizable companies are making in-house SEO roles redundant: multiple in-house SEOs tell him they've been given a timeline, will likely be laid off, and their work will be fully outsourced to agencies—a signal of SEO function restructuring amid AI-driven changes to organic search, directly relevant to brands and marketing agencies.
More from Companies & People
- Apple's new CEO John Ternus draws a line against AI automation: 'Creating products is deeply human' — anthara_ai · 2026-11-02
- Anthropic report: agent hours already outnumber employee hours 6-to-1 — krishnan · 2026-11-02
- Doctor slams Olympic medalist PV Sindhu's undisclosed paid partnership double standard — DrDatta_AIIMS · 2026-11-02
- Full Top 50 founder-density ranking: Palantir #1, Stanford #2, Yahoo #3, Google only #33 — FinanceYF5 · 2026-11-02
- Replit CEO warns subsidized AI subscription users to "get ready to get rug pulled" — Polymarket · 2026-11-02
- Auren Hoffman launches 9-day residency for builders who haven't quit their day jobs — Afinetheorem · 2026-11-02