Doctor slams Olympic medalist PV Sindhu's undisclosed paid partnership double standard

DrDatta_AIIMS · x · 2026-11-02

Dr. Datta (AIIMS) calls out a double standard: regular creators must tag "Paid Partnership," but celebrities apparently don't. Quoting PV Sindhu's enthusiastic promo for a small wearable — where she says she's working closely with founder Deepi's team on athlete metrics but never discloses it's paid — he sarcastically notes the rule seems to apply only to "normies." A pointed critique of celebrity influencer disclosure practices relevant to influencer-marketing compliance.

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