X posts in Google Discover spike once then flatline, SEO data shows
gaganghotra_ · x · 2026-11-02
SEO practitioner Gagan Ghotra shares Search Console data on his own X posts appearing in Google Discover: 2.26k impressions, 33 clicks and a 1.5% CTR over 28 days.
The curve shows a classic single spike — impressions peaked near 900 around Oct 19, then flatlined — mirroring how website content behaves in Discover. His top performers were posts about websites closing doors to AI agents (OpenAI, Meta, Google restricting agent crawling) and adding utmsource tags to citation URLs.
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