AI transformation isn't AI adoption: Cohere sells the whole package

ArfinNathaniel · x · 2026-11-02

The author distinguishes AI adoption from AI transformation: real transformation requires businesses to rethink strategy, overhaul rule-based systems, and redesign how systems interact — far harder than plugging in a model. Cohere sells that whole package of software with service, a positioning distinct from frontier labs.

Related event: Cohere's Enterprise Customer List Questioned as Analyst Defends Its Transformation Play(8 posts)→

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