Google AI Mode rarely links to brands, even as it touts record queries

lilyraynyc · x · 2026-11-02

SEO expert Lily Ray points out that Google AI Mode is designed to avoid linking out to brands or products when they're mentioned. So when Google celebrates "more search queries than ever" as a success metric, remember this design choice — more queries doesn't mean more traffic to websites, a significant signal for brands and the SEO industry.

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