Manus growth lead Will: agents will outnumber people on growth teams
gefei55 · x · 2026-11-01
Will ("Erhu"), who leads ads and SEO at Manus, published a re-intro post tracing his path from SaaS product manager to AI-company growth lead, arguing that growth organizations will soon run more agents than people.
Key points:
- Repetitive growth work — bid adjustments, SEO upkeep, creative analysis, data monitoring, competitor tracking — will each get its own agent; "every person leads a squad of agents."
- He already runs competitor research, public data collection, ad creative and SEO page analysis through his own agents, expanding coverage from a few samples to far more.
- By his estimate, only 5% of his time used to go to creative work; now it's 95%, as ad optimization and pricing-page iteration get automated.
- He frames his new role as "agent manufacturer" (turning repetitive growth tasks into stable agents) and "agent driver" (setting direction, checking data, taking over when needed).
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