Ex-ElevenLabs growth lead runs his entire growth stack from one Claude Code folder
aakashgupta · x · 2026-10-31
James McAulay, former Creator Growth lead at ElevenLabs, explains on The Growth Podcast how he runs his whole business from a single Claude Code folder: a three-layer growth OS (tools with real APIs, daily skills, weekly improvement routines), a goal cascade tying every session to yearly mission → quarterly OKRs → retros → daily standup, an SEO audit skill chaining Firecrawl, DataForSEO and Lighthouse (demoed live), and a multi-agent 'refine' panel of critic agents that reviews every plan before build. Aimed at PMs and founders doing growth solo.
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