As agents flood every marketing channel, private communities become the real moat
annetgriffin · x · 2026-10-30
annetgriffin argues that marketing will require far more intention in a world where agents output content across every channel from newsletters to Twitter. She echoes Ben Thompson's point that "group chats" and private communities are so valuable precisely because they're made of people you actually know and have real connection with.
Takeaway for marketers: as agents flood public channels, authentic human connection in private spaces becomes the differentiator.
Related event: As Agents Flood Channels with Content, Marketing Needs More Intent(2 posts)→
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