Founder Mood Swing: From 'We're Dead' to 'Trillion-Dollar Company' in Five Days

ZeYanjie · x · 2026-10-29

Buffer founder hthieblot poked fun at the founder emotional rollercoaster: Monday 'we're dead', Tuesday 'we're so back', Wednesday dead again, Thursday 'one customer said yes', Friday 'we are going to be a trillion dollar company'. The meme resonated widely as a spot-on summary of startup life oscillating between despair and delusion.

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