Google opens Gemini and Search to third-party apps with 50+ Connected Apps
emmanuelvivier · x · 2026-10-29
Google launched the Connected Apps Platform, opening Gemini and Google Search to any business or developer that wants to reach users through its AI experiences. Connected apps, introduced earlier this year, let users securely link third-party services and act on them — designing in Canva, building YouTube Music playlists — with 50+ apps now live.
Key points:
- Rivals similar integrations from ChatGPT and Meta's Muse
- The thesis: consumer behavior may shift from opening individual apps to using services through their preferred AI provider
- Capturing that attention requires a broad ecosystem of connected apps
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