All AI products look the same — point of view is the moat, and agents will end the faking
santiviquez · x · 2026-10-28
A long-form essay on why AI products converge: everything collapses into headless systems invoked via text with an outsourced brain, and even branding copies the same "aesthetics of AI" template. The author argues taste alone isn't enough — you have to cook, not just eat — and that a strong point of view is what keeps builders two steps ahead. When agents verify products instead of trusting marketing claims, marketing to agents becomes a product problem, and branding's new job is attracting people with strong points of view. "We won't be able to fake it till we make it for much longer."
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