Senior video editor ships 5x edits daily: 99% of ads should be edited agentically
alexgoughcooper · x · 2026-10-27
Video creator Alex Gough Cooper shares thoughts on agentic video editing:
- 99% of ads should now be edited agentically. Editors still cutting on a timeline are falling behind — his senior video editor now ships 5x the daily edits at the same quality.
- The conversation with editors will be uncomfortable since the timeline is all they've known; some will fear for their jobs. His advice: address it head-on. The tech is inevitable, but taste remains incredibly valuable for training and giving feedback to agents — those who have it will become more valuable.
A retweeter reports creating and launching 18 short-form video ads following this guidance. Highly relevant to the AI × advertising/marketing industry.
Related event: Agentic Video Editing with Opus 5.5: Senior Editors See 5x Daily Output(5 posts)→
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