Design Is Becoming Game Dev: Build Your Own Tools With AI as the Executor

hewarsaber · x · 2026-10-27

Part 1 of an essay arguing new AI models' coding ability is reshaping design: like game devs choosing between existing engines (general-purpose, limited) and building their own, designers traditionally rely on Photoshop/Figma as their "engine." But projects needing fast iteration, many layers, textures, variations and animations are slow in traditional tools. The new workflow: you become the creative director, AI handles execution — building on-demand custom tools instead of fighting generic software's constraints. The author outlines two paths to building your own design tooling.

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