Marketing agents are the biggest AI opportunity now — understanding business beats building agents

EXM7777 · x · 2026-10-27

EXM7777 argues the biggest AI opportunity isn't building agents, but understanding businesses well enough to build the RIGHT agent — marketing agents specifically. He criticizes generic content teams, spammy automations, and systems designed around AI capabilities instead of business needs, urging builders to start from the business problem, map the funnel, understand the audience first: the AI part is the easy part.

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