Indie hacker shares exact distribution playbook from $0 to $17k MRR
tibo_maker · x · 2026-10-27
Indie developer Filip Panoski breaks down his stage-by-stage distribution strategy that took his product to $17k MRR, with a chart showing steady growth since Dec 2025 accelerating to $17,936:
- $0: Cold DMs. No content, no launch — found people on Reddit and X describing the problem and sent one-question, no-pitch messages.
- $100: Reddit comments. 5 minutes a day answering threads asking for tools like his, yielding 100+ repeatable visitors weekly.
- $1k: Reddit + build-in-public on X. Added no new channels from $1k to $15k; most growth came from fixing the funnel.
- $15k+: LinkedIn + SEO/AEO. Reposting proven X content added $1k+ MRR in 6 days; SEO/AEO hit 12.7k impressions last month.
Key takeaway: never drop a channel that works — stack the next one on top.
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