American Eagle CMO says getting picked by ChatGPT is now a team priority
petesena · x · 2026-10-27
Business Insider reports on how CMOs optimize for AI search: consumer purchase decisions are shifting to assistants like ChatGPT, and American Eagle's CMO calls it a key team focus. The infographic recaps four brands' playbooks — Coach mines hyper-specific customer questions via home interviews; Bobbie reverse-engineers content for ChatGPT outcomes; Chime measures AI visibility by querying three assistants and logging gaps; Fruitist keeps site, CEO quotes and social aligned on one differentiator.
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