Shopify CEO Tobi Lütke Amplifies Viral Claude-Made 'What It's Like to Be European' Video

TinfoilTricorn · x · 2026-10-25

Shopify CEO Tobi Lütke reposted an AI-generated video/song he called 'criminally overlooked 😂'.

The original was made by Moritz Kremb using Claude — a video about 'what it's like to be European,' produced in one day. A fun example of AI-generated creative content getting amplification from a major tech CEO.

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