AI Killed Video Courses? Matt Pocock Says It's His Best Year, With Courses at 98% of Income
mattpocockuk · x · 2026-10-25
Responding to a course seller lamenting that AI destroyed the online-course business (once $100k/month, now unsellable), Matt Pocock offers a counter data point: self-paced video courses have been 98% of his income since 2022, and this year was his best yet.
- A great course doesn't just transfer knowledge—it reorients how learners see the world and makes new things possible
- Course creation is curation: finding the highest-impact nodes in a scattered information graph and linearizing them into a fast-track
- In the AI era, the worth-learning techniques are harness-, model-, and language-agnostic fundamentals—module design, test quality—that work in any codebase
He credits a viral moment on @aiDotEngineer for a step-change in audience, but argues the thesis holds for smaller creators too.
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