Freepik went all-in on AI despite users hating it — and became Magnific in 3 years
cuenca · x · 2026-10-24
Freepik co-founder José Florido recounts the company's AI pivot: when DALL-E 2 launched, partner Cuenca lost sleep foreseeing generative AI reshaping creative content. Despite 12 years of success, millions of users, a community hostile to AI content, and competitors suing AI providers, they went all-in, transforming Freepik into the AI-native Magnific in under three years. His lesson: a successful company's biggest risk is believing what made it successful will keep working forever.
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