SEO Expert Warns: LLM Discovery Ends in Google AI Overview Linking to Competitors
lilyraynyc · x · 2026-10-23
SEO expert Lily Ray outlines a counterintuitive typical user flow in AI search: users discover and learn about a brand or product inside an LLM, then go to Google to search for that brand — only to see a Google AI Overview that links to competitors, resellers, or third-party sites. Brands may win discovery in LLMs but lose the final click to search result pages, highlighting a new brand-defense challenge in the AI era.
More from Apps
- Video demo shows an AI app's recognition performance running on iPhone — op7418 · 2026-10-23
- Claude Desktop app gets a redesign: new icons, simplified type, refreshed sidebar — joellewenstein · 2026-10-23
- CT-Tox predicts human toxicity from rat data at 0.74 rank agreement vs 0.35 baseline — david_van_dijk · 2026-10-23
- xAI rolls out Team Bots: custom Grok bots now live for Teams and Enterprise customers — mattyp · 2026-10-23
- Three New AI Search Studies Question the ROI of GEO and AI SEO — OnlineInference · 2026-10-23
- Indie side-project CozyClay goes viral after YouTuber deep-dive and dev-community shoutouts — cocktailpeanut · 2026-10-23