Three New AI Search Studies Question the ROI of GEO and AI SEO
OnlineInference · x · 2026-10-23
Search Engine Roundtable's weekly video recap covers: continued Google ranking volatility chatter with still no official core update; three new AI search studies raising doubts about the ROI of GEO/AI SEO; updated guidance on controlling Google crawls and a robots.txt video; AI Overviews citation cards testing AI-generated summaries; local knowledge panel layout tests; Google Business Profiles piloting government ID verification; and another delay on review appeals.
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