DeepMind PM's Lecture 8: How to Talk to Users Before You Build the Wrong Thing

richardreis · x · 2026-10-22

Google DeepMind PM Richard Reis released Lecture 8 of his product series: How to Talk to Users (25 min, full timestamps). Core thesis: users are world-class experts on their problem but only guessers about what to build—he built requested features many times and nobody used them. Covers The Mom Test, finding the problem behind the feature, interview rules, a live user interview demo by Twitch's Emmett Shear, Jobs to Be Done and the milkshake story, competitors, and job statements.

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