Amazon blocks shopping agents like Muse, and merchants who welcome agents could win
astrange · x · 2026-10-22
@astrange notes Amazon now infamously blocks shopping agents like Muse, ending its convenience edge. A screenshot shows a personal agent buying two pairs of the user's usual Nike Structure shoes, pulling size and colorways from order history. His take: smaller merchants should make themselves discoverable to agents and allow end-to-end agentic checkout to capture this new channel.
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