Perplexity's Head of Design on why designers should build their own tools
apostraphi · x · 2026-10-21
Perplexity's Head of Design explains how his team uses the company's own product to build internal tools and shape new capabilities for Computer:
- Designers are spending more time building, not just designing — turning marketing requests into self-serve design tools.
- Internal tools frequently become product opportunities that feed back into what ships.
- Practical advice on getting a team started building its own tools, and balancing self-serve tooling with brand quality.
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