Snap's $2,195 AI glasses tap Robert Downey Jr. to avoid another 'Glassholes' moment
aakashgupta · x · 2026-10-21
Snap launched SPECS AI glasses at $2,195 — nearly 3x the weight of Ray-Bans — recruiting Robert Downey Jr. to dodge the "Glassholes" stigma that killed Google Glass ($1,500, pulled from consumers within two years). The author recalls Snap's own Spectacles: $130 camera sunglasses that saw half of buyers abandon them within a month, leaving hundreds of thousands of pairs warehoused and a $39M write-off. The lesson: smart glasses fail on social acceptability, not intelligence.
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