Two-time YC founder: YC is leaning into media and the X algorithm to help startups promote

garrytan · x · 2026-10-21

A founder who went through YC twice writes (in an article Garry Tan amplified) that their second batch, with Garry Tan, felt far more focused on media: building a startup is partly a promotion job—you make something, post about it, and ask people to look. The article explores how YC benefits from the X algorithm, institutionalizing the idea that public sharing of product progress is both a growth channel and the new normal in the YC ecosystem.

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