6 years of Meta Ads: the ugliest AI video made the most money — volume beats quality
CurieuxExplorer · x · 2026-10-20
Ad practitioner @doseofcreative shares three lessons from 6 years of Meta Ads: never bet everything on one idea; converting ≠ viral; volume beats quality. In the AI era, volume is just token spend — test with cheaper models like Wan 3.0 instead of the "best" ones, because "nobody ever bought something because it was in 4K."
Quoted context: Higgsfield launched Wan 3.0 Prime — faster generation, better value, switchable animation styles.
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