Salesforce signs definitive agreement to acquire customer engagement platform Braze
thedealdirector · x · 2026-10-20
Salesforce has signed a definitive agreement to acquire Braze, a customer engagement platform for real-time, behavior-driven personalized experiences across channels. Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce's architecture — Data 360, Customer 360, Agentforce, and SIforce. Commenters suggest a mostly positive internal culture at Braze and that Salesforce's offer convinced management it was time to exit.
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