AI agent runs a real car-rental startup's ads with $25,000 for 30 days, in public
socialwithaayan · x · 2026-10-20
Zavi handed Upcar, a real car-rental marketplace, to an autonomous AI agent for a 30-day public growth experiment with a hard $25,000 budget and a $300,000 bookings goal.
- By Day 19 it had burned $15,960 ($940/day) and driven $188,219 in bookings; at current pace it projects $282,329, slightly below target vs the pre-experiment normal pace of $108,949
- The agent autonomously runs Meta Ads ($71.59 per Meta-counted purchase), raised Google budget from $110 to $120/day, and launched TikTok Ads at $20/day
- Daily logs publish every decision, budget change and rationale; humans are not steering
A rare public stress test of an autonomous marketing agent on real money.
Related event: AI Agent Runs Ad Campaigns Autonomously, Books $188K on $25K Budget(2 posts)→
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