Marketing Job Titles Then vs Now: From SEO Specialist to 'Attention Engineer'
sahilypatel · x · 2026-10-20
A wry observation on how marketing titles have mutated: 2016 gave us marketing manager, social media manager, content writer, and SEO specialist—2026 offers growth maxxer, top of funnel guy, attention engineer, and GTM engineer.
The shift from plain functional titles to growth-hacker jargon captures the industry's move from content and search traffic toward attention engineering, and it's resonating with practitioners.
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