Indie hacker shares Meta ads playbook for AI SaaS: 5-7% cold conversion, $229 AOV
tyler_agg · x · 2026-10-20
After 5 months of grinding Meta ads to sell an AI software to cold traffic, the author reports a $67 front-end offer converting at 5-7% with $100 CPA, and a $229 AOV after upsells. He breaks down the challenges: creative testing, messaging, LP/VSL, unit economics and retention — while noting his AI consulting agency remains the main business, not this SaaS.
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