AI Game Cloning Gets So Fast That Indie Devs Are Afraid to Show Their Work

Ars Technica AI · rss · 2026-10-20

Ars Technica reports AI coding tools have made game cloning so efficient that indie developers are increasingly cautious about sharing early builds. - Studio Alliance Arts delayed the public demo of its demon-themed Russian Roulette drinking game Drunken Goddess Reflex, planned for Steam Next Fest - The team cited fears the demo "could be used to quickly imitate or replicate the game's presentation and gameplay with AI" and ship before their launch - While game cloning is as old as the industry, AI tools are pushing cloning costs to new lows and changing release strategies.

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