Side-project PR tip: test a claim people are already arguing about

jamesbrooksco · x · 2026-10-20

Brooks explains the pitch angle: don't make something up — test a claim people are already arguing about. 'GAIL's opens → prices rise' was all over property X and nobody had checked it. That gap is the story; journalists love 'we actually ran the numbers.'

Related event: How James Brooks Turned Free Land Registry Data Into 205 Local News Stories Testing the 'Gail's Effect'(6 posts)→

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