Build a press page before you pitch: one dataset became 205 local stories
jamesbrooksco · x · 2026-10-20
Build a press page before pitching: headline stats, method, caveats, images, and quotes written to be copy-pasted. The Bury Times ran his press-kit lines word for word ('If you're investing by pastry, take a calculator as well as a tote bag'). The big unlock: one dataset = 205 local stories. National desks get pitched 'UK-wide study' daily, but a local paper rarely gets 'your town's house prices rose 9% after GAIL's opened.' Each bakery got its own page so every local reporter had a link for their patch.
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