a16z's Aarthi Ramamurthy: AI Discoverability Should Be Brands' Top Priority in Agentic Commerce
aarthir · x · 2026-10-19
a16z partner Aarthi Ramamurthy endorses the view that brands and retailers should make AI discoverability / agentic commerce their top priority, adding that brands should also explore using agents to work better with suppliers and 3PLs. The thread's practical tip: create dummy accounts on agent platforms (Muse, Instinct, Dots, etc.) with fresh emails or a VPN to see how your brand "shows up" to agents — a free way to audit your agentic commerce presence.
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