Hands-on: AI Shopping Agents Pick Brands, Marketers Urged to Prioritize AI Discoverability

A hands-on test showed AI shopping agents favoring REI after Patagonia blocked bots, and a16z partner Aarthi Ramamurthy echoed the advice that brands must treat AI discoverability in agentic commerce as a top priority.

2026-10-19 ~ 2026-10-19 · 2 related posts

• How AI shopping agents pick brands: Patagonia's bot-block lost the sale to REI — omooretweets · 2026-10-19
• a16z's Aarthi Ramamurthy: AI Discoverability Should Be Brands' Top Priority in Agentic Commerce — aarthir · 2026-10-19