With ChatGPT dropping UTMs, prompt tracking tools just got more useful

lilyraynyc · x · 2026-10-15

Lily Ray points out an irony: with rank trackers having issues and ChatGPT stripping UTM parameters from outbound links, attribution is getting harder — which makes dedicated prompt tracking tools (for AI search visibility) more useful than ever for brands trying to understand traffic coming from AI channels.

Related event: ChatGPT Drops UTM Parameters from Outbound Links, Disrupting Traffic Attribution(4 posts)→

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