ChatGPT Links Quietly Drop UTM Parameters, Distorting Traffic Attribution

SEO practitioners report ChatGPT outbound links no longer carry UTM parameters, so referral traffic is now counted as direct visits, creating major attribution distortions for websites.

2026-10-14 ~ 2026-10-14 · 3 related posts

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• ChatGPT links quietly stop passing UTM tracking parameters, only More section retains them — gaganghotra_ · 2026-10-14