Bidding wars won't retain top creators — brands that build community will
alexgoughcooper · x · 2026-10-14
The author argues that Trybe-style performance-based creative deals aren't going away, but when every brand bids for the same top creators, community-building brands — not the highest bidders — are the ones that retain talent. A pitch built solely on outbidding others means creators will jump ship the moment a better offer appears.
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