Snark: Anthropic's 'danger marketing' forced the whole industry to follow suit

StewartalsopIII · x · 2026-10-14

The author jokes that once Anthropic leaned into "it's dangerous for you to consume freely" marketing—framed not as cocaine-style prohibition but as Harry Potter meets Terminator delusion—every other lab had to follow. As Ellul put it, once there's one accepted right way, everyone picks it up. His punchline: "drug dealers, but Harry Potter drug dealers."

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