Snowflake's head of Frontier Engineering on running FDE at 14,500+ customers: 'not a rebranding of professional services'

ivory_tang · x · 2026-10-14

In a new interview, Snowflake's Head of Agentic Transformation & Frontier Engineering, Lior Kothari, explains how the Forward Deployed Engineer model works at 14,500+ enterprise customers. "This is not a rebranding of professional services." Key points: 1) SAs advise and build a PoC, while Frontier Engineering ships to production; 2) your own engineers, hands on keyboard, in the customer's environment with their data; 3) outcome-based pricing, not hourly, with 3–6 month engagements. Full episode available on YouTube and Spotify.

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