Snowflake's FDE model: outcome-based pricing, not a rebrand of professional services

ivory_tang · x · 2026-10-14

Snowflake's Head of Agentic Transformation L Kothari explains how Frontier Engineering delivers enterprise AI across 14,500+ customers, insisting 'this is not a rebranding of professional services.' Key points: 1) SAs advise and build PoCs, Frontier Engineering ships to production; 2) Snowflake's own engineers work hands-on in customer environments with their data; 3) outcome-based rather than hourly pricing, targeting earnings-level impact within 3–6 months.

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