AFL tells Sportsbet: no AI deepfakes of stars without consent
nordicinst · x · 2026-10-13
Australia's AFL has told bookmaker Sportsbet that it cannot use AI to put football stars into parody movie clips or speeches without consent, The Guardian reports. The dispute reflects a emerging regulatory tone in Europe and Australia — emphasizing consent and stewardship, with unauthorized AI likeness uses facing rising compliance pressure.
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